Enhance the strength to break the auto parts business price monopoly

Guo Jianan, an expert in the development of self-owned brand parts and components, said: "In contrast to the auto market, China does not limit the equity ratio of the joint ventures in parts and components, which allows foreign-funded parts and components companies to drive their own lives in the Chinese market. The absence of 'regulation' in the policy of auto parts market is only the external reason leading to the monopoly of foreign-funded enterprises. The key factor for foreign-funded parts enterprises to form a monopoly in China lies in their core technologies. Compared with other domestic enterprises The biggest gap, precisely in the research and development capabilities.Local parts companies are mostly concentrated in the low-tech areas, low-profit low-end areas, the price has almost become the only domestic enterprises competitive means.According to statistics, the scale of China's component industry output value Has reached 3.0237 trillion yuan in 2013 with a very large industrial scale. Currently, there are over 20,000 enterprises engaged in this industry, but the average output value of each enterprise is only over 100 million yuan. There is insufficient capital, small scale of production, weak strength and lack of scale effect . The competitiveness of China's auto parts industry is mainly reflected in cheap labor costs and resource costs, do not master the high-end product technology, the lack of research and development capabilities. Survey shows that China's auto parts business R & D investment currently accounts for only 1.4% of sales, well below the average of 5% of multinational companies. Due to the low level of research and development, nor the formation of the brand, can only step by step to imitate the production of others products, leading to domestic parts enterprises market dislocation, aphasia, vulnerable to vehicle manufacturers around.    

 

In addition, the reporter also learned that in the global parts procurement, modular supply, the development of neutral, independent brand companies also lags far behind. In accordance with the requirements of the global procurement, vehicle companies in accordance with QCDS or QCDD (quality, cost, delivery, service or technology) to implement the principle of procurement of parts. At present, China's auto parts industry overall low level of manufacturing, extensive management, cost control is weak, can not meet the user's product quality, cost, delivery and other global procurement requirements.  

 

Modular delivery is a new management concept and mode of operation brought by global procurement. However, there is still a long way to go for foreign parts companies in China. In particular, in terms of integration and electronics, Backward, and vehicle companies can only implement two or three support, it is difficult to enter the ranks of supporting suppliers. The development of neutralization requires that the parts and components enterprises should be separated from the automobile enterprises and should no longer belong to one automobile group in the supply chain. They should be marketized and operated independently. While China's parts and components enterprises have been attached to the survival and development of state-owned vehicles and OEMs, and products are mainly supporting commercial vehicles, neutral development is bound to break the traditional domestic parts and components supporting system and supply and demand models, products and markets are facing a new round Shuffling, a huge challenge.

 

Breaking the road of own-brand auto parts business Guo Jiannan also suggested that China's auto parts enterprises to adapt to the requirements of globalization, to get rid of the current market dilemma needs to carry out three aspects. First of all, adhere to independent innovation, starting from the material, technology, design, manufacturing and other links to improve the technological competitiveness of domestic auto parts, industry enterprises with the support of national policy, the use of self-development, joint research, manufacturing and other co-manufacturing Form to achieve the upgrading of technology, enterprises in different stages of development should be based on their own market positioning and goals, to develop appropriate technology upgrading strategy; Second, the domestic parts companies can "go global" or establish R & D institutions abroad, or through mergers Reorganization and cross-border cooperation to acquire technology and experience. At present, when some enterprises in Europe and the United States have financial difficulties, the self-owned brand parts and components enterprises should seize the opportunities, make rational use of funds, actively go overseas to purchase advanced technologies, and then keep on researching and implementing technologies in production practice Improve, integrate resources, adjust product mix and improve their own R & D capabilities;

 

Finally, take the development of neutral, self-owned brand parts business should actively create the conditions for TS16949 quality system standards as soon as possible to obtain third-party certification to get into the global procurement of spare parts "tickets" to reverse the long-term backward parts and components in the vehicle Development of the passive situation, fully integrated into the global parts production chain and procurement chain.